CBS has turned down a cannabis company’s plans to air a medical marijuana advocacy commercial during the Super Bowl, according to media reports. Acreage Holdings, a firm with licensed cannabis cultivation, processing, and dispensary operations in 15 states, had hoped to run the television advertisement during coverage of the NFL championship game on Feb. 3. George Allen, the president of Acreage Holdings, told Bloomberg that the commercial is an attempt to “create an advocacy campaign for constituents who are being lost in the dialogue,” Allen said.
Allen said that airtime during the biggest television event of the year would have been a good way to accomplish that goal.
“It’s hard to compete with the amount of attention something gets when it airs during the Super Bowl,” he said.
Acreage had already produced the television spot and was prepared to spend more than $5 million to run the ad. Although controversial advertisements have been rejected for the Super Bowl by television networks in the past, Allen said his company believed its commercial might be accepted.
“We certainly thought there was a chance,” Allen said. “You strike when the chance of your strike has the probability of success — this isn’t a doomed