SPONSORED CONTENT – Royal CBD’s marketing focuses on transparency, and the company aims to create a sense of security with every purchase you make.
The company wants you to be able to read it “like a book,” and it does that—by plastering volumes of text across every page. At first, the straightforward website is a refreshing change from those of most companies, which hide information beneath flashy branding or pages busy with graphics.
However, when you start looking for substance behind all the buzzwords, the site offers little— and customers are left wondering if the company is as worthy of their trust as it claims to be. Though Royal CBD boasts a meticulous tracing and third-party testing system, there are no lab results to be found anywhere on the website. You can contact customer service to request the latest batch results for the product you are considering, but a truly transparent company would have third-party lab results easily accessible right on the website.
When a CBD company doesn’t readily share its lab results on its website, it gives rise to speculations. Because of the newness of CBD as a popular wellness product, there are still plenty of companies out to make