Keep Westword Free
I Support Local Community Journalism
Support the independent voice of Denver and help keep the future of Westword free.
Franchising stores in the legal marijuana industry isn’t quite like opening fast-food restaurants, but Unity Road is ready to give it a go.
The dispensary franchiser just opened its first location, a shop in the heart of Boulder, at 1537 Pearl Street, although it’s not actually owned by Unity Road. Similar to how restaurant franchising operates, Unity Road sells marketing and supply chains to dispensary owners, who pay Unity Road a fee for the branding and support.
Unity Road’s Boulder location, formerly Trill Alternatives dispensary, is the company’s first branded store, according to Chief Franchise Officer Mike Weinberger. Unity Road has plans for three more stores in Colorado, as well as seven other states around the country.
“For us, we always want to find the best locations — the best spots not only for our franchisees, but our brand, too. To have our flagship open in the heart of Boulder, right next to Mountain Sun Brewery. It couldn’t get any better,” Weinberger says. “Our franchisees own the business